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Why study social casino games?
The casino genre has some of the most avid and engaged types of players, and developers have therefore built many sophisticated meta game features in order to support the success of these types of titles This means you can find a much greater array of unique rewards, challenges or even enhanced purchasing options that provide an important distinction and added value to the players that dedicate a lot of their time to these types of games.
We look closely at 8 different meta features popular in social casino games, and highlight what you can learn from them.
In theory, you can take these general principles and apply them to any game of any genre you may be working on.
We cover 4 primary areas in this post, so feel free to skip to that parts that matter most to you.
Who plays social casino games?
While best social casino app assessment focuses on real money players, there is a significant amount of overlap with social players, which provides a useful insight into this demographic.
These are players who are motivated by the excitement of gambling and the stimulation they experience while playing.
For these types of players, casino games let them switch off from their daily routine and release some tension.
Functional players Some play casino games to socialise with friends or simply to relieve some boredom.
Multipurpose players Best social casino app in this category may enjoy casino games for all the above reasons, but will also hope to make significant wins.
So, the particular game or the theme is not as important as the chance to make a profit.
Challenges and leaderboards To keep those gamers who play for the challenge and the competition side of things, adding best social casino app and weekly playoffs is a must.
Keep in mind, this type of meta-feature may be the only reason they click to see more play your game, and may overlook any other feature that you have to offer.
Not only do they read more best social casino app leagues to match the rank and ability of players, their different club events are offered to specific divisions with the chance to win league points and progress further.
In short, Huuuge offer a comprehensive competition structure that both challenges and rewards players who continue to play and progres within the app.
Same when they complete in club events.
Huuuge again is another great example of this, especially when they post clever page, wishing goodbye to clubs that exit the league and bigging up the latest champs.
This offers a great deal of added incentive and prestige for players beyond the core here />We actually wrote a blog on that you can take a look through.
Progression Progression is an important part of social casino games — especially for those playing for excitement or relaxation.
Like most games, this gives players a more complex and rich experience than one that focuses simply on winning individual matches or sessions.
It can come in the form of unlockable features, accumulating rewards, or even a performance bar that monitors success rates.
To give you more info on how this best blackjack gambler, here are 3 meta features within the progression category: 3.
These can be triggered when your players reach a certain stage of your game, for instance.
You can definitely learn a lesson or two from DoubleDown on this.
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As players level up and make purchases, they simultaneously accumulate points that allows them to achieve a higher status, leading to bigger rewards, and ultimately more exclusive in-game benefits by moving up through seven different levels: Bronze, Silver, Gold, Platinum, Diamond, Royal Diamond, and Black Diamond.
So, think about your different player types when implementing difficulty preferences.
If people are looking to play professionally and train, then a level system is great for them as this gives the player opportunity to refine key skills at different stages.
If people are playing casually, then they have the choice to play at the lower difficulty tiers and simply enjoy the experience.
Whereas people playing competitively can feel the joy of topping the leaderboards by playing with more challenging and equally matched opponents.
There is such best social casino app wide set of players out there that catering to them is important.
Is it to kill time, to train professionally or develop that competitive edge?
It will help inform your decisions here.
Social Clearly, social plays a massive role in social casino games the clue rests in the name.
Caesars Slots has a great in-game inbox messaging system that you can best social casino app from.
It allows players to interact and transfer coins with ease.
Features like this tend to enhance the community feeling and interactive quality of the game, letting players communicate within and to a world of other like minded fans.
Well, it encourages real people to invite real connections and ignite that competitive spirit.
This can extend the lifespan of those offers, giving players more chances to be attracted by the rewards.
Ultimately, by rewarding both parties with additional coins or tokens, you can encourage players to spread the good word about your title.
It will also give new users a good first impression, which can be crucial to winning over players from your competition.
For instance, profile pictures can be added to your avatar or automatically updated when you link with Facebook so it adds the feeling of playing your friend, rather than a computer or some unbeatable, malicious AI.
Maybe even encourage taunts too.
This can let new player learn from their mates, or simply show some support.
In a nutshell, make sure to enhance your core game with meta features!
This applies to social casino games as much as any other mobile games genre.
Also, stickiness is incredibly strong with casino titles, with top performing titles experiencing 27% Stickiness.

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Are you exploring the programmatic AI landscape?
Get the latest insights from Aarki and our partners.
Read best social casino app provoking articles on the use of machine learning for improving mobile app marketing performance.
Social Casino was mobile app categories in 2018 and has gained popularity across a wide range of audiences.
Social Casino can be further sub-categorized into slots, poker, and bingo.
Rather than requiring payment or wagering monetary value, these apps operate on a free-to-play model.
The players are provided free credits that are reloaded periodically for the player to use.
These apps have strong ranking on the major social media platforms and they are just click for source to simulate gambling activities.
Although Social Casino has gained momentum in respect of popularity, according toit falls behind on most casual apps in terms of user retention and app engagement.
Thus, app marketers turn to retargeting to improve user lifetime value LTV and win back lapsed users.
Is Retargeting Effective for Social Casino Apps?
To measure the effectiveness of the retargeting strategy we ran an Incrementality test o n two of our top social casino clients.
As early as 2 days lapsed, retargeting users improved app revenue.
The below table shows best method play slot machines revenue lift and revenue best social casino app of the slots casino app per different lapsed day ranges: Lift Per Lapsed Day Range Slots Casino Aarki also retargeted lapsed users who have been inactive for more than a year and still see positive lift and incrementality—proof positive that retargeting campaigns work to help to improve user retention and engagement.
Choosing the Right Ad Creatives Best social casino app the Key Creative is one of the important pillars in retargeting.
Social casino app users like these games because they mirror the excitement of gambling.
When designing ad creatives for social casino apps, keep in mind that the users want to see the resemblance to Las Vegas slot machines.
That means best social casino app should never be subtle, but just as flashy and eye-catching as the Vegas strip.
Offering new best social casino app features and higher-level gameplay are the two most effective creative approaches for social casino apps.
Retarget lapsed users, measure your campaign performance, and make your social casino app a hit!
Topics:by the average smartphone user?
As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis.
The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth.
However, shopping apps also lose users quickly, with within a month post-download.
No wonder shopping best social casino app are getting a lot of attention when it comes to retargeting.
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